Puma wanted to raise their awareness in downtown Toronto’s arts, fashion, and music scene. So they reached out to us to make that happen. The result was a new series called “Low Key Fire” where we brought together a wide range of artists, live performers, and a stellar staging team to create an environment that was very unique to Toronto. Collaborating with rising visual artist Jordan Sook who created custom Puma related illustrations at the space. We also pride ourselves on having a pulse on the next generation of artists in the city. We pegged rising rapper KILLY for his first Toronto performance. Now his song "Killamonjaro" has amassed over 500,000 views on You Tube.